Insiders' secrets to successfully launching your product in the mass market.

It's easier than you think!

Think about've come up with a GREAT product idea and want to launch it in a big way.

Consider this: Each year about 10,000 companies approach Wal-Mart hoping to become new vendors. Of those, only about 200 will make the cut (about TWO percent).

What's the difference between the 200 companies' products that make it on the shelves and the other 9,800 that don't? Having the right information and presentation is essential. Countless small businesses with great, very marketable new products have walked out of buyers' meetings disappointed not because the buyer didn't like the product but because the company wasn't properly prepared for the meeting.

I've seen it time and time again. A small business gets the opportunity to present its product to a mass market retailer like Wal-Mart. The owner goes into the meeting expecting a giant purchase order but instead, he or she walks out empty-handed after just a few minutes because the buyer said no.

I've spoken to many of these people who have failed and have had numerous opportunities to present their same products to the same buyers and I've walked away with a vendor agreement when they didn't. Why is that? Is it because the buyer is my friend? NO. Is it because the buyer likes me? NO. Did something about the product change? NO. Did I slip something into the buyer's coffee to make him or her say yes? NO.

The answer is simple: I know the key elements that the buyers look for when they are making a decision as to whether or not they are going to take on a new vendor in their department.

That was my only advantage. I presented the same product to the same buyer but unlike the previous presentation, I got the buyer's attention and showed them the value of these products. I also let them know that I knew what they were looking for and that I had done my homework.

Essentially, by doing my homework before the meeting, I was saying to the buyer, "I respect you and your position and have taken the time to prepare myself beforehand so that I don't waste your valuable time or mine."

It's not rocket science. It's something that you can learn and do on your own.

The truth is that most buyers make their decisions about whether or not to take on a new vendor in the first three to four minutes of the meeting. If you haven't captured their attention by then and shown them that you mean business, you might as well pack it up and head home.

Revealed! Insiders' secrets to successfully launching your product in the mass market, can teach you everything you need to know to prepare you and your company for a successful launch in the mass market.

In this book you'll learn:

  • The three key things that mass market retailers like Wal-Mart, Walgreens, CVS, Kroger and the others look for when deciding whether or not to carry a new product or take on a new vendor;

  • The five things that you MUST do before approaching a retailer with your product;

  • The four ways that mass market retailers find new products and how you can get yourself onto their radar screens;

  • How to speak buyers' language so that you present yourself as someone who "knows the ropes;"

  • The answers to the questions that every buyer will ask you before they make a decision about your product and your company;

  • Five things that you'd better know about your marketing plan when presenting your company and your product to a buyer;

  • Four different strategies for getting your product in front of buyers from Wal-Mart, Walgreens, CVS, Kroger and more;

  • Three things that you need to know about buyers before you contact them to present your company and your products;


Just want to take a minute to say thanks for your help. The book is great. I learned what I needed to know to prepare myself for meeting with the buyer.

The information was a huge help and I got the contract!

Thanks again for the info!


Marty Roser
Bellingham, WA

It's been said over and over and over....."You only get one chance to make a first impression."

  Revealed! Insiders' secrets to successfully launching your product in the mass market, will provide you with invaluable information that will guarantee that you are properly prepared to present your product to a mass market buyer.

You'll instantly gain access to insiders' secrets that will show you the key to a successful new product launch in the mass market.

See for yourself everything that you need to know to successfully launch your product in the mass market.

This book will teach you the essential strategies that you need to know to:

  • Get the buyer's attention from the very start;

  • Tell the buyer that you know what you're doing and are prepared to do business on a large scale;

  • Show that you know what you are talking about and have the capability to meet their requirements; 

  • Demonstrate that you've done your homework;

  • Prove to the buyer that your product will add value to their merchandise mix;

An email from Marco Linares...

OMG! I can't believe it was that simple. I followed your instructions step by step and it worked! I really felt confident when I walked into my meeting with the buyer and I know that it showed. Five minutes into the meeting I knew that I was walking away with an order!

It was just like when I was in school--all I had to do was my homework.

Miami, FL

Speaking the language of the buyer can give you a huge advantage over other, unprepared companies in a buyer's meeting.

Why? Think of it like this: In foreign countries, the locals appreciate it when tourists have taken the time to at at least learn some basic phrases in the language of the country that they are visiting. It shows a degree of respect--people tend to appreciate that and are much more likely to be helpful and attentive.

On the other hand, when tourists have obviously not taken the time to educate themselves about where they're visiting--the language, customs and traditions--the locals are much more likely to be unfriendly and less than willing to help out.

Why is this? Because to them it feels like the tourist doesn't have the respect to spend time doing his homework to better understand the environment that he's visiting.

Buyers feel the same way: Like lots of folks, they're overworked and usually underpaid. Companies all across the US are cutting back on their headquarters staff in an effort to save money.

What's the result? Buyers get more and more responsibilities heaped onto their already over-burdened shoulders. They may have 15 or more meetings in a single day. When someone walks in who has obviously not done his or her homework, it's like shutting off a switch--they stop listening.

If you want to get the buyer's attention, you MUST demonstrate that you have taken the time, done your homework and are prepared to do business with them.

 Revealed! Insiders' secrets to successfully launching your product in the mass market, teaches you precisely how to successfully prepare yourself, your company and your products to the mass market buyer.

Here's a breakdown of what you'll find in this guide:

  • Overview of the mass market;

  • What mass market retailers look for in vendors;

  • How mass merchants find new products to stock their shelves;

  • What it all means;

  • Step-by-step what you need to know before you make your pitch;

  • The steps you need to take to successfully launch your product in the mass market and sell to Wal-Mart, CVS, Walgreens and others;

  • Four strategies for getting your product in front of the buyer;

  • The advantages and disadvantages of each of the four strategies so you can make an educated decision about what's right for you;

  • Strategies for dealing with buyers;

  • Terminology: You'll discover the key words and phrases that you need to know to make an effective presentation that will get the buyer's attention;

 Special BONUS with your purchase of Revealed! Insiders' secrets to successfully launching your product in the mass market.

Order now and you'll get two special bonus guides

Bonus one includes:

  • Contact information for the largest mass market retailers in the US including Wal-Mart, Walgreens, Kroger, Target, CVS, Rite-Aid, Home Depot, Lowe's and more;

  • Where to find manufacturer's representatives who can introduce your products to mass market buyers;

  • A list of brokers that can help you present your products to grocery buyers;

  • Resources for merchandising and packaging;

  • Where to find the trade shows that buyers attend to find new products;

  • and more!..

Bonus two includes: an actual winning business plan that was selected as best in class.

This is an actual business plan for a company that successfully launched its products in the mass market and is currently selling to Wal-Mart, Walgreens, Kroger, and more. This business plan was selected as "best in class" in a competition at Nova Southeastern University.

You'll see the important elements that need to be included in a successful business plan including key information about the principals, market analysis, analyzing strengths, weaknesses, opportunities and threats (SWOT analysis), a marketing plan and more...

 Revealed! Insiders' secrets to successfully launching your product in the mass market, will give you instant access to everything you need to know for a successful new product launch.

I stand behind this book. If you're not 100% satisfied, just let me know and I'll refund your money
no questions asked.

What's it cost? You pay only


for this incredible guide jam-packed with tips and secrets for successfully launching your new product.

If I can show you the insiders' secrets to a successful new product launch, wouldn't you invest only $29.99--especially with a 100% no-questions-asked guarantee of satisfaction?

Dear Ron-

Thank you SO MUCH for the useful information and insight! I'd been selling my product to some local retailers here in Chicago but just couldn't seem to figure out how to take the next step.

Just the thought of trying to approach Wal-Mart with my product was overwhelming. It was enough to make me break out in a sweat but thanks to you I found out what I had to do to prepare myself to move up to the next level.

Thank you, thank you, thank you!

Michelle Greire
Highland Park, IL



Turner Group Marketing, Inc. © 2005